Bathing Station on Cleveleys Beach

Bathing Station on Cleveleys Beach

If you’ve known the area for a few years you might remember the old promenade, but did you know about the Bathing Station on Cleveleys beach?

Around the end of Beach Road you might remember that there used to be a flat faced part to the sea wall with big doors in it leading to the beach. Before the promenade was rebuilt the fishing club used to store their tractors in there which they use to tow the boats out to sea.

With the help of our friends from the Thornton Cleveleys Past Facebook Group, we’ll explore the original purpose of those doors. They were built as part of the former Cleveleys Bathing Station.

The Bathing Station on Cleveleys Beach

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The doors of Cleveleys Bathing Station were the door to a summer world of sunbathing and enjoying the beach. Inside were toilets, changing rooms and a shower. The lifeguard was based there and it’s where you would have hired your deck chair from.

Bathing station on Cleveleys beach, mid 1930's
Bathing station on Cleveleys beach, mid 1930’s

Glass bricks were set into the top of the wall to let light into the changing rooms. Glass bricks were also in the roof of the building – which of course was the floor of the promenade above.

Bathing station on Cleveleys beach in 1946
Bathing station on Cleveleys beach in 1946 – from Karen Wilbur’s album

The old diving board is often discussed which hundreds of teenagers enjoyed every summer, in the days before health and safety.

It was a wooden structure, covered in barnacles which many a local kid got scraped with. They probably still have the battle scars to prove it!

Beach Slide in the 1930's at the site of the Bathing Station on Cleveleys beach
Beach Slide in the 1930’s at the site of the Bathing Station on Cleveleys beach

This photo from the 1930’s is the original beach slide which was a moveable structure that was taken inside during the winter months and bad weather. It was replaced with a permanent version some years later.

Diving platform in use, at the Bathing Station on Cleveleys beach
Diving platform in use, at the Bathing Station on Cleveleys beach

Glyn Jenkins Writes about the Bathing Station on Cleveleys Beach

“I was a Beach Patrolman at Cleveleys for each of the summers 1960-1963 in my summer vacation from Manchester University. My brother David was there from 1960-1962. We are the twin sons of the Revd R.L. Jenkins who was minister of the then Cleveleys Congregational Church, Rossall Rd, (now the United Reformed Church).

David and Glyn Jenkins, beach patrolmen at Cleveleys
David and Glyn Jenkins, beach patrolmen at Cleveleys

“As you could image I have quite a few memories and stories from that period. At this point may I just confirm that the station was in use everyday for most of the summer. I was only able to be employed by Thornton Cleveleys UDC from mid June to September.

“When I came with my brother in 1959, we gradually took over from a long serving beach patrolman called Billy Mills. Billy was immensely fit for his age and reluctant to retire. He swam huge distances in the sea parallel to the coast from Rossall to Anchorsholme, most days when it was fit. He knew the effects of the tides and the movement of the sandbanks and the eccentricities of holiday makers. We had a phrase that folk left their brains behind on the televisions (if they had one – TV not brain!!). Folk came down in the Wakes weeks and expected to put their deckchairs on the same bit of sand as the previous year.

Billy Mills, beach patrolman at the bathing station on Cleveleys beach
Billy Mills, beach patrolman at the bathing station on Cleveleys beach

Charlie the Guillemot

“One year we adopted a guillemot whom we called “Charlie” – he was marooned on the beach exhausted and we took him in and revived him. After that sort of attention he did not want to leave us and we had immense difficulty in getting him to swim away at the end of the season. On a flat tide, Billy and I took him out in the rowing boat. Bill jumped in and took the bird some distance away and urged him to go. The bird eventually complied but gave Bill a peck on the behind – his way of saying thank-you.

“Our role as beach patrolmen included the emptying of the pennies from the loos on the promenade on a Monday/Tuesday morning, and then helping to take them down to the bank with the Superintendent in a big leather bag strapped to his bike. This was quite a task after a rare warm bank-holiday!

Bathing Station on Cleveleys beach around 1960
Bathing Station on Cleveleys beach around 1960

“We also had a first aid post as part of the bathing station, as there were many minor accidents, as well as a few major ones. (Jubilee Gardens had a dangerous slide).

“Selling deckchairs and paying the refund was part of the job of all the staff. There was always fun when a sudden storm came on and we were inundated by the chairs – no one could get the knack of folding them up properly! We had one in the hut which said Rhyl UDC – it had quite a trip!

If you asked me what was the most satisfying part of the job I would say carrying grandmas off the sandbank after the water had gone all the way round them! (We let it get to a depth of three feet and then blew the whistle!).”

Roy Midgely Writes about the Bathing Station on Cleveleys Beach –

“I’m now in my early 80’s and have lived all my life in Wakefield. During the latter part of the War and soon after I spent my summer holidays with my Aunt in Cleveleys who had a boarding house there.

“In the August of 1947 there was a heat wave and “The Gazette & Herald” produced an article on how people were managing to keep cool and it included a picture of the Beach Bathing Station.

Bathing Station on Cleveleys beach
Bathing Station on Cleveleys beach

“This photo is a picture take by the newspaper photographer at that time, but not the one actually produced in the newspaper. I happen to be one of the youngsters in the foreground of the picture.

Where was the Bathing Station located?

“My cousin who is 12 years younger than me and has lived in Cleveleys all her life. We are having a friendly argument as to precisely where the Beach Station was located.

“I claim that if a straight line is drawn from the top of Beach Road it was immediately to the right of that. In fact I claim that the house which can be seem in the top right of the picture (not the building on the promenade) was actually on Beach Road!

“My cousin thinks the location was a little nearer to Rossall than that.

“I am convinced that I am right so do you have anything in your archives which shows the actual location so that we can bring this friendly banter to a conclusion?  If you do I would be most grateful to receive it.”


I thought that Visit Cleveleys had answered Roy’s question about the location of the Bathing Station, although not with a photo to prove it. After sending the link to this article to Roy he replied to prove himself wrong!

“Thank you so much for the link to your article on Cleveleys’ Bathing Station which I found most interesting.” he wrote. In my email I’d replied to Roy “I think you are right, it was at the end of Beach Road ish.”

Roy went on to add “The “ish” in your email actually proves me wrong! I was very precise about the start of the bathing area being immediately at the top of Beach Road, but my cousin insisted it was a little more towards Rossall.

“I eventually found this rather poor picture of the Cleveleys Pleasure Beach area where the bathing station is visible.  So is Beach Road where, unfortunately for me, it can be seen that it is certainly to the right of the Bathing Station.

“I shouldn’t argue with Ladies, especially a Cleveleys local when I live 100 miles away!”

Location of the Bathing Station on Cleveleys beach. See Beach Road at the top right of the shot
Location of the Bathing Station on Cleveleys beach. See Beach Road at the top right of the shot
New Cleveleys promenade, about at end of Beach Road, round about where the bathing station was on Cleveleys beach
New Cleveleys promenade, about at end of Beach Road, round about where the bathing station was on Cleveleys beach

What you Said about the Bathing Station on Cleveleys Beach

Regular reader John Wallwork also emailed to say that he remembered the Bathing Station being opposite to where the Harvester is now. Although looking at Roy’s photo (above) it looks more opposite Jubilee Leisure Park.

We also shared this article on Thornton Cleveleys Past and asked for your memories and comments. Here’s what you said:

Michael Mallon says “I remember spending half the summer on and around that diving board, late 60’s early 70’s. I remember going home cut to pieces by the barnacles that were all over it.” The barnacles feature heavily in your memories of the diving board, Anne Bowen commented about them too!

Our well known pebble beach at Cleveleys also gets a mention, Alan Penn said “As a young lad I hated having to walk across that part from the promenade to the sand without shoes, sandals or plimsoles. The pebbles jolly well hurt my feet. Ahhh. ? I thought with the pounding of the sea the pebbles would have converted to sand by now, it would seem not.”

The ‘Good Old Days’

In the ‘good old days’ it was somewhere that many of you learned to swim. John Hicks said “I used it many times in my youth and even learned to swim there.” While Kathie Bellas  added “It was the only place we were allowed to go and swim because there were lifeguards and even back then (1940’s/50’s) the red flags flew if it was too dangerous due to high tides etc. Brings back many memories for me…”

Cleveleys beach as it is today
Cleveleys beach as it is today

Sylvia Harrison added “I lived on that Beach with the diving board from 1954. My nan, Betty Taylor, worked in the bathing station serving hot and cold drinks, she was a treasure to all us kids. I especially remember the hot Bovril we had on cool days with the sea freezing. It never stopped us swimming though and the beach there was always packed.”

Remember the Boat Trips?

Andy Ball told us about a long forgotten boat service which would be a popular thing today – if it could get past ‘Health and Safety’! He says “When I was a taxi driver I used to pick up a customer from Thornton called Jim. He moved here as a young boy with his parents in the 50s and his parents either bought or set up a cafe in the bathing station, so he used to spend all his summer holidays in the beach / bathing station area and he told me many times that the local boatmen used to run short boat trips to see the ruins of Singleton Thorpe!

Last word goes to Alan Penn who says “this added picture (Roy Midgleys, above) of the bathing station area may give a lead into a discussion about my favourite holiday spot. The Cleveleys Pleasure Beach (in the background) which I first visited in 1946.”

Indeed it does Alan, and that’s a subject for another day!

Anything to Add?

Do you have any memories or comments about the bathing station on Cleveleys beach? Why don’t you add them to this article in the comments below. If you’ve got any photos to add please email them to and they  can be added to the page. Full credit will be given for all photos.

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  1. Avatar

    As usual

    A lovely interesting read.
    Thank you

    Erica McNaughton

  2. Avatar

    I lived @20 Beach Rd from 1938 &I know the bathing station very well. Mr Tom Gribble was the custodian of deck chairs & selling tickets. We used to collect the deck chairs left on the beach @the end of the day during Summer holidays.
    We had great times on the diving board also.

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