Background

Advertise with Visit Cleveleys

 

Visit Cleveleys - all about the place and the people who live here .

It's not 'just another website'. It's independently published by The Rabbit Patch - designed and maintained to keep people coming back, to build pride and enjoyment in the place, encourage residents to enjoy their seaside town, and encourage visitors to come here.

 

How does it do this? Read on...

 

  • user generated content is encouraged with galleries for photos among other things
  • designed in ‘brochure style’ Visit Cleveleys is both visually attractive in selling the wonders of Cleveleys, but it is also content rich and includes lots of information about Cleveleys.
  • new pages, sections and information are added on a regular basis to encourage people to make return visits, and provide a way of keeping up to date with what's happening in the area.
  • a regular diary blog is a stream of chatter, information, updates and news about Cleveleys. Written in a friendly and engaging way, the blog in itself is worth returning to the site for, time and again. RSS feed included.
  • ‘subscribe’ function allows data capture for e-news campaigns
  • ‘send to friend’ is included, along with a 'bookmark' with social media function.
  • ‘Follow us on Facebook’. The Facebook page is a hoot, with all kinds of subjects discussed by a big community.
  • Video is included, linked to the YouTube channel.

 

Target audience

 

  • Local people from the Fylde Coast

- 330,000 residents from Fleetwood in the north to Lytham in the south, all with a tourism pound to spend

  • Day visitors to the Fylde Coast

  • Visitors staying on the Fylde Coast

 

Promotion and Marketing

 

  • Involvement of local primary and secondary schools
  • Involvement of local community groups
  • Social media - a first successful Facebook campaign for Visit Cleveleys, with pages for all other areas added
  • Weekly email update campaign, linked to new material added. 20,000 addresses all over the UK and local
  • Regular double page spread in Northern Life Magazine
  • Guest blog on Lancashire Life/Great British Life website
  • Regular articles in Link Magazines
  • Features in local media, Blackpool Gazette and Fleetwood Weekly News
  • BBC Radio Lancashire
  • Lancashire Life Magazine
  • Articles in StayBlackpool membership newsletter
  • Group Travel promotion to coach tour operators/coach companies
  • RSS feeds to inbox
  • Competitions in conjunction with local businesses
  • Distribution of quality literature and posters
  • Distribution of over 50,000 postcards to date!
  • Literature racked in TICs
  • Material handed to visiting coaches
  • Promotion of Cleveleys library as a point where groups can collect their free literature

 

Northern Life spread October November 2011

Northern Life Magazine (above), regular feature item in each edition

 

Read the latest column about Visit Cleveleys in Northern Life here.

 

This site is privately published and funded by The Rabbit Patch Ltd.

 

EXCITING NEW AFFORDABLE ADVERTISING FOR AUTUMN 2011!

We hope we've reinvented the wheel. Both for readers in terms of different and interesting content - usually with a quirky edge - and certainly for advertisers, with no stone left unturned in terms of what we bring to the table for you.

 

Our promotional offer for advertisers was always intended to be different and to provide a PR and marketing function for the huge numbers of businesses on the coast who either need the wider exposure, or don’t have the in-house skills or time. We'll help you to find stories in your business and then provide an audience to listen.

 

You can read more about why we started this site and our plans for the future with our media pack here.

 

Inside information news sheet exclusive to advertisers

 
Through all our business interests we have our ear incredibly close to the ground at The Rabbit Patch, and the benefit of all this knowledge, experience and contacts is also part of the package.
As an advertiser you'll also receive a regular 'Inside Information' news sheet which is exclusive to you - and not in the public realm.

 

Here, we'll introduce you to the other advertisers and promote what you sell to them, plus bring you news of networking events, what you should know that's happening locally, so not only will you benefit from the public who view your advert, you'll also benefit from business to business contacts too.

 

We're on Visit Cleveleys

We'll also send you a jpeg of this 'We're on' logo which you can use anywhere you like in your marketing.

 

 

tea and a bun

Would you think twice about buying a cup of tea and a cake?

 

No?

 

Then you can afford to advertise with us.

 

Which will do your business more good than the calories in a bun will do for your waistline!

 

 

 

 

 

 

 

 

Here are the advertising options, with affordable price points to suit all requirements:

 

  1. Entry level. Your own full page advert.
    Includes all your contact details, web address & email, photo, logo, company information
    Accessible through the advertising graphic on every page and search function, also retrievable through external search engines.
    Comes with a good number of other benefits.
    We set it up, you pay a yearly fee, no ongoing input from you is required.
    Only £135 + vat for 12 months.

 

  1. Mid range. Your own full page advert, with UNLIMITED EDITING ACCESS.
    Enjoy complete flexibility, add as many photos as you want, plus jpegs of posters, artwork etc.
    Includes a second news/promotions highlight box.
    Especially useful for people with ongoing changes to their offer, or who have problems with their own web site and generating traffic to it.
    Pay with a one off fee or with two standing orders during the year.
    Just £260 + vat for 12 months.

 

  1. Premium package. Your own full page advert, plus ongoing promotion all year round.
    Our original offer, complete with ongoing marketing and PR support to keep your company in the headlines. Especially useful for companies who need ongoing exposure but don’t have the in-house skills or time required. Split the cost up into affordable monthly standing order payments.
    Lots included, incredible value at just £10 per week + vat

 

Full details here, including exactly what you get for each level, traffic stats and prices.

 

 

 

To find out all about the premium package option, view our advertising brochure pdf here

 

Visit Cleveleys advertising brochure cover

 

 

What next?

 

 

We hope that you can see what good value this advertising represents. If you want to place an advert with us all you need to do is get in touch.

 

We'll send you a quick and easy to complete form to find out the basic details about your business and we'll use the information you supply to create your advertising page.

 

Don't forget, this page will be there all the time, 24 hours a day, for anyone to access!

 

Visit Cleveleys is independently published by a design company, and we can create any kind of package to suit you.

If you'd like to investigate something more bespoke like banner and box adverts, or special portals to promote your business just ask - we can do anything!

 

We'll also provide literature for you to promote the site and your advert.

 

The current Visit Cleveleys promotional postcards look like this!

 

Visit Cleveleys new postcard for 2011

 

 

 

We want to talk to you and we'll tell you more!

 

Email jane@visitCleveleys.co.uk

Ring 01253 854145

Or 07932 143431

 

 

Termination of advertising and collection of bad debts:

 

Where customers fall outside our payments terms we will suspend advertising. Please note for the avoidance of doubt, if any payment is not received by the due date, then your listing will be suspended. Without prejudice to any other right of visitCleveleys, if the suspension last for a period of 1 month (from the date of suspension) visitCleveleys shall have the right to terminate any agreement or contract it has with you without liability howsoever arising.

 

All customers of visitCleveleys commit to a fixed term of 12 months on the site when they sign up. Only in very exceptional circumstances can that fixed term be changed. If a shortened term is agreed the customer will be charged pro-rata for the time that their advert has appeared on the site plus reasonable administration costs. A customer wishing to remove their listing from visitCleveleys within their fixed term may do so at their own discretion but they will not receive a refund of fees paid. A customer wishing to remove a listing which is not fully paid for will incur an administration fee of £35 and be invoiced for the period the listing has been live on the site.

 

Without prejudice to any other rights or remedies which visitCleveleys may have,visitCleveleys may terminate any agreement or contract it has with you, without liability to you, immediately on giving notice to you if:

 

(a) you are a company or other incorporated body and an order is made or a resolution is passed for your winding up, or

(b) an order is made for the appointment of an administrator to manage your affairs, business and property, or documents are filed with a court of competent jurisdiction for the appointment of an administrator, or notice of intent to appoint an administrator is given, or

(c) a receiver is appointed of any of your assets or undertaking,or

(d) you make any arrangement or composition with your creditors, or make an application to a court of competent jurisdiction for the protection of your creditors in any way; or

(e) you are an individual, and you have a bankruptcy order made against you.



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